Kayla Ashton

ALPINE BLUEBERRIES

Brand Identity

Locally grown and processed chocolate-coated blueberries produced in Myrtleford, North East Victoria – the heart of Victoria’s High Country.

Really wanting to capture the hills of North East Victoria. We captured an image of the farm and the hills behind it to draw up a watercolour version, then layered the other elements to come up with this design. 

I then designed a label for them to use on their products. They were after a simple design to stand out on the shelf and minimal use of colours with the exception of the blueberries.